Name: Experience Live Munich
Start: 2026-06-23T09:00:00-04:00
End: 2026-06-23T17:00:00-04:00
Location: Andaz München Schwabinger Tor

Experience Live

Peer Strategies.
Proven Outcomes.

Tuesday,

23

June

2026

09:00

–

17:00

CEST

Save your seat at Experience Live in Munich

Experience Live Munich brings together experience builders, researchers and business leaders ready to learn, connect and lead. Hear from voices shaping tomorrow, and walk away with proven practices and a clear path to delivering real impact — for you and your organisation.

Why attend Experience Live?

Big ideas. Smaller rooms. More interactive by intent. Expect practical frameworks, how-to sessions, peer-to-peer networking, and experts ready to tackle your specific challenges.

Hear from top brands and industry innovators. Expect real insights you can act on the moment you leave the room.

Experience Live Munich is designed around the challenges you're navigating right now and the impact you’re ready to drive.

Here's what's in store:

Customer Impact Stories

Recognisable names. Real results. Hear how the world's best-known brands tackle the challenges you face every day — and what you can take back to your team.

Breakout Sessions

Three breakout tracks. You pick the path. Whether your world is market research, customer experience, or employee experience. Go deep on what matters most to you.

Peer-to-Peer Networking

The people in that room are worth as much as the sessions. Connect with experience leaders, meet the community, and build relationships that last beyond the day

Demo Stations & How-to Sessions

See the platform in action. Drop in for a live demo, catch a punchy practical session from our solution engineers, and get your questions answered one-to-one with an expert.

What you gain extends well beyond the event. Peer groups, a digital community, global leaders sharing insights year-round — Experience Live keeps you connected to leaders solving the same challenges you are.

Agenda

9:00

Registration, Breakfast & Networking

Doors open. Grab a coffee, pick up your badge, and start the day the right way, by meeting the people who make up the experience community. The conversations start here.

10:30

Keynotes on Main Stage

Kick off the event with a forward-looking keynote exploring how experience management (XM) is evolving in a rapidly changing digital landscape. Learn about emerging trends, innovative technologies, and the key factors shaping the future of XM. The session will continue with inspiring case studies from our clients, including Metro and TUI.

12:00

Lunch and Learn

Fuel up and level up. Over lunch, drop into a punchy practical session with our solution engineers, explore the demo stations, or take the time to connect with the peers around you.

Lightning Talk 1: Get started with Qualtrics AI: From hype to high-impact, Mathias Kullberg

Lightning Talk 2: What's next in EX?, Michaela Klein

Lightning Talk 3: From Signal to Strategy: How to leverage Research in your CX program, Nadja Knibbe

12:30-13:30

Ipsos Roundtable Session

The Future of Measurement – Beobachtungen und Denkanstöße

Ein Gespräch mit Anwendern und Ipsos Experten darüber, was Kunden erwarten und wie wir uns darauf einstellen müssen.

Join a 60-minute interactive discussion with Ipsos and their customer guest speaker.

13:00 to 16:00

Qualtrics Labs (invite only)

Journey Mapping for your CX program: you'll be using your existing CX program to build out and implement a journey visual, centred on your own organisation. We'll be working together on compelling business cases and connecting your journey to ROI, and you'll have time to network with other CX program owners tackling the same challenges in a highly supportive environment.

Attendees will be working in their own brand - labs are a live implementation experience so at least one attendee from each organisation needs to be a brand admin.

13:30

Choose Your Own Adventure across CX, EX, or MR Breakout Sessions

Your afternoon, your way. Dip in and out of three breakout tracks built around the challenges that matter most to you - whether that's winning on customer experience, engaging your employees, or unlocking the power of market research. Hear directly from the teams at Raisin, Miele, Volkswagen, Mediamarkt/Saturn and more - real stories, practical strategies, and ideas you can act on before the week is out.

Market Research Breakout

Qualtrics MR Session

Partner Session: Zill and SumUp—Understanding Your Market: How SumUp Unlocks Brand Potential

Customer Session: Raisin Bank—From Instinct to Insight: How Consumer Insight Powers Growth for Raisin

Customer Experience Breakout

Qualtrics CX Session: Turning your CX programs into ‘The’ essential business data

Partner Session: Kantar and customer case study

Customer Session: Fielmann Group AG

Employee Experience Breakout

Qualtrics EX Session: The future of employee listening with Qualtrics

Partner Session: Accenture and customer case study - Moving from Measuring Employee Engagement to Talent Analytics and Performance Improvement

Customer Session: MediaMarktSaturn—Mehr als ein Toolwechsel - wie wir unsere Mitarbeitendenumfrage bei MediaMarktSaturn neu denken

Please note: This presentation is held in German. We will offer live captioning in English.

15:40

Drinks and Networking

Raise a glass and meet the people who get it. A chance to connect, swap ideas, and build relationships that last beyond the day.

View Full Agenda

Exclusive invite

Qualtrics Labs

Journey Mapping for your CX program: you'll be using your existing CX program to build out and implement a journey visual, centred on your own organisation. We'll be working together on compelling business cases and connecting your journey to ROI, and you'll have time to network with other CX program owners tackling the same challenges in a highly supportive environment.

Attendees will be working in their own brand - labs are a live implementation experience so at least one attendee from each organisation needs to be a brand admin.

Got questions? labs@qualtrics.com