Every organization is shaped by its unique mix of people, mission, and resources — but in an era of rapid technological change, that configuration alone isn't enough. This session explores why trust in leadership, built on competence, integrity, and benevolence, is the critical factor that separates organizations that thrive from those that fall behind.
Speaker:Â Ben GrangerÂ
Customer Experience Track: Human Centered Stack of the Future
This session covers how to use Qualtrics/XM as a connective intelligence layer across your existing martech stack (CRM, CDP, analytics), turning siloed data into customer understanding — and provides a practical 24-month roadmap for doing it.
Speaker: Kelechi Anyanwu
Market Research Track: Agile, always on research
Traditional VoC programs can often move too slowly and are limited to feedback after the fact. When consumer demands change, your research must deliver insights to act quickly. Learn how to expand your program for "always-on" agile research. Capture the voices of silent churners and the broader market in real time. Build a modern XM program that doesn't just ask questions, but definitively proves its ROI to the C-Suite.
Speaker:Â Derrick McLean
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Employee Experience Track: What’s new and What’s Next
With 72% of employees navigating significant organizational change, maintaining engagement has never been harder—or more critical. Yet for most organizations, the biggest barrier isn't listening. It's what happens after. Many programs are built to measure, not move. In this session, hear how Qualtrics' roadmap will help employee experience teams close the gap between insight and action: run programs faster with less effort, empower managers to drive real results without overburdening HR, and build the organizational visibility needed to turn listening into a continuous engine of improvement.
Speaker: Somya Mathur
Customer Experience Track:Â Designing CX Programs that move the needle
This session introduces the CX Value Curve framework, which helps leaders understand how ROI evolves as their CX program matures. It covers what good looks like at each stage and identifies the habits that distinguish high-performing teams — giving attendees a clear path to demonstrating business value to the C-suite.
 Speaker: Justin Ninness
Market Research Track: The synthetic leap: Real world research lessons
This session cuts through the hype on synthetic data by sharing real results from 20+ customer pilots and internal experiments — covering where it works, where it falls short, common pitfalls, and practical lessons from researchers using it daily. You'll leave with actionable guidance to apply synthetic methods confidently without sacrificing research quality.
Speaker: Derrick McLean
Employee Experience Track: EX trends 2026 and what winning teams are doing now
This year's EX Trends Report reveals a surprising pattern: workers embrace new technology but struggle with the organizational changes that come with it. The result? AI adoption without the infrastructure to support it safely. In this talk, discover what's actually happening in workplaces right now: why employees love AI tools but resist restructuring, how 37% of your workforce is using shadow AI and creating invisible security risks, and why cutting costs on frontline workers directly damages customer satisfaction scores.
Most importantly, what you can do about it. Walk away with strategies for managing AI adoption, supporting change effectively, and protecting both your workforce and your customers.
Speaker: Ben Granger
Hear firsthand from XM leaders at Rogers, Hydro One, Canada Life, and Trillium Health Partners as they share how they're turning customer and patient insights into action across telecom, energy, insurance, and healthcare.
Speakers: Manny Palombi, Maelyn Angulo, Adam Gdyczynski, Cheryl Mitchell, and Cansu Sogut Kavurmacioglu
Enterprise / Corporate: Join fellow enterprise and corporate CX leaders for a roundtable on driving measurable experience outcomes at scale. This interactive session will explore how leading organizations are breaking down silos, connecting experience data to business results, and building the internal alignment needed to move from insight to action. Come ready to share what's working, what's not, and what's next.
Speaker:Â Kelechi Anyanwu
Healthcare: The data is clear: the strategies that defined patient experience programs five years ago aren't enough for 2026. Health systems are under pressure to listen across more channels, understand more complex signals, and act faster than ever — all while doing more with less. In this interactive working session, Qualtrics will preview the 2026 Healthcare Experience Trends — the forces shaping what patients expect, what organizations are struggling with, and where the biggest opportunities lie. Then we get to work.
Speaker: Seth Durham & Ariel Davis
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Financial Services: Your customers are telling you how to grow—you just have to find the signal in the noise. Join the Financial Services session to stop drowning in data and start surfacing the insights rigid metrics miss. Extract the sentiments that drive loyalty and revenue, and leave with a proven framework for turning raw text into competitive advantage.
Speaker:Â Justin Ninness
 In this session, Optimus SBR | ASI explores the next evolution of CX management through three defining moments from a powerful service transformation story. Attendees will learn why treating every interaction as business‑critical requires continuous, always‑on listening. We’ll examine how mature CX teams move beyond status- or revenue-driven assumptions to intentionally prioritize customers and moments that create the greatest emotional and long-term impact. Finally, we’ll show why the most valuable customer insights are often unprompted—and how modern CX programs must evolve to capture signals across channels, not just direct feedback. Co-hosted with a former client, this session blends storytelling with real-world practice that will leave you inspired to take your CX program to the next level.
Speaker: Matthew Murray & Kimberly Clark
