Bringing together federal, state, and local government leaders, this event explores what it takes to transform service delivery in today's environment—meeting rising resident expectations while navigating workforce disruption, tighter budgets, and growing pressure to drive efficiencies.Â
Sessions feature real-world customer experiences and peer-to-peer formats—including customer-led sessions and interactive discussions—designed to help you walk away with strategies you can actually use.
Transform service delivery end-to-end. Hear from government peers who have moved from siloed, reactive programs to integrated, omnichannel experiences that guide residents across digital, contact center, and in-person channels.
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- Turn research into a strategic advantage. See how agencies are automating and centralizing research to generate faster insights, reduce reliance on manual processes, and drive more informed decisions across programs.
- Accelerate full program transformation. Learn what it takes to move beyond individual pilots to agency-wide change—aligning technology, people, and processes to deliver measurable improvements in service quality and mission outcomes.
See the latest Qualtrics platform capabilities in action, including new features and updates built to support government service delivery at scale. Plus, a walk through our AI Readiness Assessment methodology so you can see what's possible and how to prepare your organization to get there. Walk away with a clearer picture of where the platform is headed and what it means for your mission.
From Fragmented to Foundational: Building an Enterprise Forms Platform Across Pennsylvania State Government
Pennsylvania's Commonwealth Office of Digital Experience (CODE PA) is in the midst of consolidating a fragmented landscape of agency-owned form environments into a unified, governed enterprise platform. This session walks through the team's phased approach: from rolling out single sign-on as the authentication foundation, to establishing governance and data standards, to onboarding agencies at scale. Whether you're just starting to think about enterprise forms governance or navigating a similar consolidation, this session offers a practical look at what it takes to move from distributed and inconsistent to standardized and sustainable.
The passport application process hadn’t changed in decades – paper forms, printed photographs, documents mailed in for inspection. But a small team at the Department of State Consular Affairs combined innovations in digital services with customer insights to redefine this high-impact government service. Laura Larrimore, Web Manager of Travel.state.gov, and Carl Siegmund, Passport Services Team Lead for Travel.State.Gov, share how digital feedback loops and real-time customer signals helped us develop an online renewal experience that serves millions of customers with a high customer satisfaction rate.
Iowa treats survey building like a journey, not an approval queue. Instead of a traditional review and agency approval process, the state CX team walks alongside all cabinet and non-cabinet state agencies as they design and launch their own forms, with a shared bar for brand, accessibility, security, and methodology. Join this fireside chat to learn why they built it this way, what they implemented, the outcomes so far, and where it goes next.
Being data rich is not the same as being insight ready. Dr. Jen Jebo (Navy) and LTC Bandy (Army) share how they operationalized survey research to drive real personnel decisions, moving from static annual cycles to frontline programs built for agility. Their conversation explores how adapting CX methodology and building strong research governance unlocked the flexibility their organizations needed.
The Coast Guard's Force Design 2028 is reshaping the technology landscape for 65,000 Coasties. The Digital Sea Bag campaign will put newer mobile equipment in the hands of every active-duty member within two years. Hardware is the foundation. Connecting that investment to mission priorities, building internal champions, and earning enterprise-wide buy-in is what makes modernization last. Maria Harr and her team will share how the Coast Guard is using experience management to track the arrival, adoption, and impact of new tools in real-time.
Across government, CX teams, program managers, and mission leaders are all asking questions that need fast, reliable answers, and the tools available to find them have fundamentally changed. This session traces that evolution, walks through three real-world use cases, and closes with a look at what's coming next.
Government leaders today are managing significant change while keeping their teams focused on mission. Doing that well takes authenticity, empathy, and insight. In this session, Qualtrics' Chief Workplace Psychologist, Dr. Benjamin Granger, draws on neuroscience, organizational psychology, and evolutionary theory to show what effective leadership looks like. Learn how to engage your team, build trust with employees and the public you serve, and sustain mission outcomes by truly understanding the perspectives of others. Gain practical tools to inspire commitment, foster resilience, and maintain engagement through leadership transitions, reorganizations, and change.