Name: SOM + Qualtrics: Canadian Federal Public Sector Experience Day
Start: 2026-09-29T08:30:00-04:00
End: 2026-09-29T13:00:00-04:00
Location: TCC Canada

September

2025

SOM + Qualtrics: Canadian Federal Public Sector Experience Day

Keynote Speaker

Jordan Blake

Head of People Analytics

Qualtrics

As Head of People Analytics at Qualtrics, Jordan leverages data-driven strategies to help organizations enhance employee engagement and workplace satisfaction.

12pm

Opening Keynote: The Future of Experience Management

Kick off the event with a forward-looking keynote exploring how experience management (XM) is evolving in a rapidly changing digital landscape. Learn about emerging trends, innovative technologies, and the key factors shaping the future of XM.

Data-Driven Decision Making: Attendees will discover how to leverage Qualtrics’ analytics tools to turn raw data into meaningful strategies.

RSVP HERE

IN-PERSON EVENT // Ottawa

SOM + Qualtrics: Canadian Federal Public Sector Experience Day

This event brings together experience builders, researchers and business leaders ready to learn, connect and lead. Hear from voices shaping tomorrow, and walk away with proven practices and a clear path to delivering real impact — for you and your organization.

Tuesday

September

2026

8:30am

1:00pm

EDT

Event objectives

Alignment: Bridging the gap between real-time citizen feedback (Qualtrics) and the planned strategic actions (SOM).

Innovation: Exploring how artificial intelligence and experience management (XM) can reduce administrative burden and friction in service delivery.

Action: Sharing insights that enable departments to respond to the "Service Excellence" mandates of fiscal year 2026-2027

Location

Agenda

What we have in store for you

8:30am

Breakfast and Registration

Doors open for networking with the Federal Government Experience community.

9:00am

Opening Keynote

9:30am

Government Service Delivery is Changing: Insights and lessons learned from the evolving landscape

10:15am

Morning Break

Networking and refreshments.

10:30am

Employee Experience: Focusing on putting the employee at the center of transformation and the importance of listening to staff

11:00am

Exploring how neuroscience, organizational psychology, and evolutionary theory help leaders build trust and drive performance during rapid change

11:45am

Networking/Demo Stations & How-to Sessions

See the platform in action. Drop in for a live demo from our solution engineers, and get your questions answered one-to-one with an expert until 1:00pm.

SpeakerS

Learn more about the transformative power of exceptional leadership

Speaker

Carl Hurtubise

Director General

Public Services and Procurement Canada

Carl Hurtubise is a Director General at Public Services and Procurement Canada (PSPC), where he leads enterprise design, build, and testing for the Government of Canada’s HR and Pay Transformation initiative. In this role, he is responsible for enterprise‑wide modernization, system integration, and the delivery of essential HR and pay services across the federal public service.

Throughout his career, Carl has led complex, high‑risk transformation initiatives, fostered innovation, and delivered results in large, multi‑stakeholder environments. He brings a collaborative and client‑focused approach to modernizing government operations and improving service delivery for Canadians.

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